You can easily create content via social media subscriptions to your digital signs, as you probably already have everything in place. Modern organizations should have social media. It’s not just because everyone does it, but because there is a tangible communication benefit to being on social media. Targeted traffic is your best bet Posts that target and retarget to inspire dialogues, share posts, and get more exposure for your business and a wider audience. Brand loyalty and trust are built.
Establish real relationships with your audience SEO and SERP Rankings Boost It is useful in generating leads or sales Advertising audiences can be personalized. Inexpensive (often free) portals Conversion rates that are higher Effective tool for all types of organizations Your competitors almost certainly use social media. This can make it difficult to stand out and affect brand perceptions.
Your audiences use social media daily, no matter who they may be. Modern communications are about creating a consumer-like experience for the audience. A comprehensive social network strategy can help weave your brand into their daily lives. You should be on, at most, a handful of the most popular social media networks. However, this is not enough.
You need to advertise to promote your posts on social media, gain followers, and build community. Digital signs are the best way to find the answer. You can maximize the social media benefits by linking your social networks to your digital signage system.
Social media subscriptions make great digital sign content because they are auto-updating. This means you only need to set up your feed once; they will stay fresh for as long as you don’t change them. This can be done in two ways. You can display your social media links as a website.
It works, but it is very limited. There’s no interaction possible, and the site looks simple and basic. Some social media pages, such as Instagram and other networks designed for mobile, don’t look well on large screens. It would be a shame to spend time and effort making your digital signage content look amazing, only to have a website you don’t control.
A social media subscription is a better option. You can make your social media content look great with tools specifically made for digital signage and not the web. You can also choose the format and design for your feeds, including pop-outs and interactive backgrounds.
Visit social media subscriptions are one-time and cover all your social media handles or hashtags. In an industry that is always changing, you’ll be able to keep up with any changes and updates. Subscription modules are automatically updated when a social network updates its API. This ensures that there is no downtime.
All of the most popular social media channels can now be integrated into digital signage layouts with our subscription.
You can choose how you want to display your social media content. It is possible to show only the text of a post or text and a photograph (which can have far more value than text alone) or both. To make your brand colors match, you can choose the font color (any color that has a hex code will work), as well as the color of the post. You can also choose different colors to highlight hashtags.
There are ten web fonts that you can choose from. You can also import any font. You can also play YouTube videos from your digital signage screens. You can get people to click on your digital signage screens and view a screenshot, a ten-second clip, or the entire video. You can also choose the aspect ratio for posts and videos (16:9).
You might adjust the aspect ratio if you use interactive touchscreens or kiosks to get people scrolling through the content. You can choose from any of the available backgrounds or upload your own. You can also add banners to your social media posts or videos in any color you like.
These banners are great for highlighting important information, such as a date or where an event is taking place. To make it stick in people’s heads, you can display the hashtag in a banner over all posts if you have a hashtag campaign. Banners can be used to emphasize your call for action.
With the social media subscription, you can fine-tune and moderate your social media offerings using analytics and filtering tools. You can make certain messages public or private and set rules about when they should be displayed. You might have posted about Taco Time Food Truck’s arrival on Friday.
However, representatives from Burrito Burro (a competitor) are visiting your facility, and you don’t want them to see that post. You can simply go to your dashboard and make the post private while they are in the building. Social media allows anyone to see and comment on your posts.
You can whitelist certain users and blacklist others to protect your feeds. You can also permanently ban certain keywords and users, so they don’t appear on your digital signage screens. The adult filter is also useful for blocking inappropriate language or content. Subscription analytics allow you to look inside and see how posts perform (especially useful for companies that use interactive touchscreens to display social media).
You can see which posts have been most popular, who are the most influential contributors, and how many impressions you received on Instagram and Twitter. You can sort by date range or feed or by network or hashtag. In the spirit of computing on the go, a mobile app allows you to approve or reject content from anywhere. You don’t even have to be at work to manage your feeds.
Social media can be a dynamic way to expand your brand and converse with your audience. It makes sense to adapt social media to the unique opportunities that digital signage presents with a subscription to social media. You can make your content shine and get people talking about it. We can help you add social media to digital signage strategies.