Instagram is one of the most effective social media platforms for selling goods to people around the world. The reason for this is that many people like to follow influencers, brands, and companies via Instagram as is. According to data (Link do-follow), 90% of people on Instagram follow branded pages, with 50% being interested in purchasing goods from brands they see in Instagram ads.
Shoppable Instagram content represents content that is specifically designed to allow companies and individuals to sell products directly on Instagram. As such, it can help raise your sales, page engagement, and reach with cold leads if created properly. Here are some useful tips on how to approach creating shoppable content on Instagram going forward.
Benefits of Creating Shoppable Content on Instagram
Why should you focus your efforts on creating Instagram shoppable content if you want to sell products online? Recent statistics (Link do-follow) have shown that 70% of users use Instagram to discover new products to purchase, with 36% favoring brands that take certain social stands. For example, combining your shoppable content with support for LGBTQ+ communities, minorities, gender equality, etc. can significantly improve your content’s performance.
It’s all about the right messaging and trends when it comes to Instagram marketing, which is why both text and visuals matter. That’s also why using tools like Canva simultaneously to create engaging shoppable Instagram content can be a gamechanger for your business. Here are a few advantages to creating shoppable content in the first place:
- Access to a worldwide audience who is primed for purchasing
- Comprehensive audience targeting options built into Instagram
- Integrate your audience into your marketing efforts through social proof/UGC
- Make your marketing content more interactive with shoppable buttons
- Gain a better understanding of what works and doesn’t work with your customers
Tips for Creating Great Shoppable Content on Instagram
- Make a Great First Impression with High-Quality Visuals
Great visuals matter even more in shoppable Instagram content than they do for regular posts. You only have a small window of opportunity to convince someone to click on your sales link. The best way to do that is by creating good quality visuals which are representative of your product’s quality.
Based on published findings, 25% of Gen Z and Millennial Instagram users use Stories to find products and services to purchase. With 86.6% of all Instagram users using Stories, great visuals are your best way to win the hearts of potential customers. Take good photos of the products you’re trying to sell and add shoppable links to the images. Avoid using stock photos or blurry and otherwise unprofessional images to increase your conversion rates.
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- Use Trending Keywords in the Shoppable Buttons
To tag your products as best as possible, you should use trending keywords and pair them with your product names. For example, if you’re selling luxury jewelry you could go with: “24k gold necklace – luxury necklace for women”.
In this case, the former is the title of your product, while the latter is the keyword most people will look for on Instagram. You can use Google Keyword Planner to write great content for your shoppable Instagram posts fairly easily. This will allow you to focus on planning your scheduling strategy and selecting the right keywords to integrate into the content. Make sure not to spam your posts with keywords and control how many you use, which ones you use, and how trending they are currently.
- Space your Shoppable Tags Out to Make Them Clickable
It’s a great idea to sell multiple different products on each photo you create for Instagram – as long as they’re spaced out. If your customer’s phone is too small, they might have issues with clicking on each separate shopping tag. One way to circumvent this is to create an Instagram photo carousel and separate each item into its post.
However, when you’re using Instagram Stories, you should focus on creating singular photo compositions with multiple tags. This will keep your posts neat, impactful, and memorable for customers instead of stuffing their feeds with too much sales content. Limit the number of shoppable tags you use in each post however using too many of them will make your content unappealing and spam-like for no reason.
- Don’t Neglect your Captions and Hashtags
Just because the focus of shoppable Instagram content isn’t on captions, that doesn’t mean they don’t matter. Captions and hashtags are just as important for shoppable posts as they are for organic promotional ones. Write your captions with the keywords you used for shoppable tags in mind to make the posts cohesive. Keep your captions short and on-point to hook as many occasional readers who scroll through their news feeds as possible.
Likewise, choose the right trending hashtags for Instagram posts to reach as many potential customers as possible. Double-check that your captions don’t have any spelling issues and that your hashtags are properly spaced out and formatted. You can also use special characters in your captions to make them more appealing to the Gen Z and Millennial crowd as we’ve mentioned before.
- Make Sure to Interact with Your Audience’s Comments
If you publish your shoppable content as organic posts, people will likely comment, like, share, and otherwise interact with it. It’s important that you’re proactive, positive, and welcoming of these users. Creating conversation around your shoppable posts will increase their visibility and open the doors for user-generated content for you.
People who are fired up about your brand and products will be open to sending you UGC for future marketing and shoppable post content. Don’t ignore comments or DMs on Instagram and showcase that you’re a brand worth following for potential customers who visit your page.
- Use Instagram Stories to your Advantage
Instagram Stories are a powerful tool that you can use to easily boost your content’s visibility. People who have chosen to follow your Instagram page will receive notifications on new Stories whenever you publish them via their news feeds. Stories are a form of promoted content that is available to both everyday users and businesses alike. Once you’ve grown your follower base and made Instagram Stories a worthwhile pursuit, start creating them.
Publish your shoppable content just as you would publish it in the form of organic posts. The important thing about Stories is that they’ll expire after 24 hours from publishing, meaning that they’re ideal for flash sales, exclusive discounts, etc. This can create a great FOMO effect for your marketing content and allow you to continuously promote various products, services, and posts with shoppable elements.
Bottlenecks to Avoid When Creating Shoppable Content
As you can see, creating shoppable content for Instagram is not unlike creating your run-of-the-mill Instagram posts for the most part. You will need to pay just as much attention to the quality of your visuals, selection of hashtags, as well as keywords as you would otherwise.
However, you need to be mindful of not overdoing it with shoppable content or mishandling it in general. The essay writer for hire can help you to proofread and double-check any captions, writing, and calls to action you write for Instagram marketing is a great idea. That way, you’ll be able to fully focus your efforts on creative sales offers instead of the minutiae of spell checking and formatting your copy. Here are some other crucial mistakes you need to mitigate or otherwise avoid when creating shoppable content on Instagram:
- Buying followers to boost your page’s follower count
- Republishing shoppable content repeatedly without changes
- Failing to engage with DMs or other audience engagement efforts
- Not using any calls to action to entice users into interaction
- Not collaborating with any influencers or B2B partners
- Using outdated hashtags or stuffing captions with hashtags
- Failing to track analytics and respond to the data accordingly
- Not spell checking, proofreading, or formatting your writing
- Not using shortened links within your captions
There is a lot that can go wrong with your shoppable Instagram posts if you grow content with your marketing efforts. Always be on the lookout for ways to improve your strategy, offer something new, and interact with your customers. Word of mouth spreads fast and Instagram users will quickly flock to your Instagram page if you’ve avoided these bottlenecks while advertising products.
Making the Most Out of Your Instagram Posts
Pairing your eCommerce platform with Instagram shoppable content can be a revolutionary marketing solution for your brand. Treat your Instagram shoppable posts as an extension of your existing marketing strategy and stay true to your brand’s values.
Begin by creating a series of professional product photos and choosing the right hashtags before transitioning to writing captions and scheduling your posts. Don’t neglect the value of Instagram Stories, as millions of users check them as soon as they open the app on their smartphones. Avoid some common sales-oriented mistakes when using shoppable content and your revenue will reflect the effort you put into shoppable content.
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