Product packaging is of utmost importance. These days because they don’t only serve one purpose like they used to back in the day. Back in the day, the whole point of product packaging was to ensure that it reaches its destination safely and both brands and customers didn’t care how the packaging looked. This isn’t the case anymore because brands have started seeing product packaging as a medium to market their products and attract customers. 

Even though the primary purpose remains the same which is to keep the product damage-free, some brands have forgotten that and they pay for it dearly. Custom product packaging has taken over the market and at first, it seems like a very fun process, but this is now how things work. A lot of time, patience, focus, and thought goes into customizing the product packaging. 

Some essential rules can’t be ignored if you want to make the ultimate product packaging. In this blog, we will tell you about those rules. So, without delaying it any further, let’s dive right into it.

Clear Information

You need to make customers buy your product, and you can’t do it forcefully. The time of a salesperson is nearly gone because the packaging has taken over everything. When a customer is walking into the store and get attracted to your product, then ensure that the packaging has enough clear information on it. You hardly get five to ten seconds to explain to your customer why they need to go for your product. They will instantly buy the product if they can see information on the packaging. 

Let’s say you are selling a food item, then you must print a nutrition table on your product packaging because this will tell them everything about your product. If you are selling a cosmetic product like a face cleanser, then make sure that you print how this face cleanser is best for their type of skin. You need to show them why your brand is the best option they have got. 

Doing this will save the time of customers which is always highly appreciated. Ask your custom boxes with logo packaging supplier to print this mandatory information on your product packaging. In short, your product packaging shouldn’t beat around the bush and get straight to the point.

Honesty 

One thing that customers hate more than anything about brands is when brands lie about their brand and product. This rule should must be followed because if you go against it, then your brand will start going down the hill. At first, you might not be able to see it, but it will happen. Your product packaging shouldn’t be deceiving because this can waste both the time and money of your customers, and customers won’t forgive any of it. 

Be honest with your potential customers. If you sell a product that is great for oily skin, then don’t write on your product packaging that this product is great for every skin type. If that goes sideways for your customers, then they even have the right to sue your brand. The most common thing that happens that makes customers question the honesty of a brand is that sometimes brands exaggerate their products raising the expectation of customers. 

When they don’t get the product they expect, then they start thinking that your brand is lying. We recommend that you don’t exaggerate it but instead keep the marketing subtle, and what this will do is make the customers believe that they go more value.

Shelf Impact

This is the third rule that every product packaging must follow. You need to have packaging that forces. The customer to go for your product and go for your brand the next time they enter the market. The whole point of using custom product packaging is to ensure that your product gets attention. When kept in a store. 

Customers have hundreds of options to choose from, and you need to tell them why they should go with your product. The aisles in the stores are filled with products that need attention, and your product needs the same thing. Take your time while designing the product packaging because your packaging will make all the difference.

Creativity 

This is the fourth rule that needs to be followed. The best part about customizing your product packaging is that no one can stop you from being creative and thinking outside of the box. You get to decide everything about the packaging whether. It is the style of the box, design, colour, font, or material. 

You need to get creative with your product packaging and your brand shouldn’t follow the traditional path of customization. When you get creative. It also sends a message to the customers that your brand isn’t afraid of trying something new, and that it pays off. Then you will generate heavenly sales. Just do something that other brands don’t even think of.